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Precio habitual $7
Precio habitual Precio de oferta $7
Oferta Agotado

Hurraw! PLANTCOLOR Lip Color

Welcome PLANTCOLOR™ ... 100% plant-based lip color!

Bee free, Shea free, Soy free, Palm free.

70% Certified Organic.

Ecocert COSMOS Certified - 100% Natural Origin.

Our new PLANTCOLOR™ pigments come from roots: beets, radishes and purple potatoes. We’ve talked about the beauty of anthocyanins and betalains in our lighter, tinted lip balms and we are so happy to highlight them again in these non-toxic, 100% plant-based lip colors. 

As you can imagine, the process to make pigments from plants is lengthy and precious...

Like the majority of our ingredients, these roots grew in the bright sun, soaked in the rain, were pollinated by insects, made it through a full growing season and then had lots-of-human-hands-on to complete their coloring destiny. Within a day of harvest, the root juices are extracted sprayed onto a carrier medium (maltodextrin or acacia gum), dried and milled microfine. They get tested for purity and then shipped to us for blending into our (your) balms.

Darker than our popular tints with thicker stay-put-coverage.

100% PLANTCOLOR™ = no iron oxides (metal), carmine (cochineal insect) or FD&C/D&C synthetic dyes and lakes (petroleum).

Know that you are literally applying root vegetables to your lips and you will sense their natural taste and smell. We’ve lightly scented them with cherry-orange-vanilla and we threw in a smidge of sweetness from organic stevia. The tartness comes from the citric acid used to preserve the pigments and of course, like all our balms these are loaded with organic cacao, coconut, and Montana grown organic safflower oil.

Hurraw! PLANTCOLOR Lip Color


made with organic, vegan, & raw ingredients.™

Ingredients (INCI): Carthamus tinctorius (safflower) seed oil*, Euphorbia cerifera (candelilla) wax, Cocos nucifera (coconut) oil*, Theobroma cacao (cacao) seed butter*, Ricinus communis(castor) seed oil*, Limnanthes alba (meadowfoam) seed oil, Acacia senegal gum, Ipomoea batatas (sweet potato) root extract, Maltodextrin, Citric acid, Flavor/Aroma, Tocopherol, Stevia rebaudiana*, Helianthus annuus (sunflower) seed oil*, Anise alcohol‡, Benzyl benzoate‡, Geraniol‡, Linalool‡ (‡composant naturel de aroma/natural component of aroma)

*certified organic ingredient  70% organic  14% wild grown  100% natural
Hurraw Balm is certified organic by the Montana Department of Agriculture (USDA Organic Regulations) and COSMOS Natural certified by Ecocert (EU Organic Certification Body). Hurraw Balm products are gluten free.

Hurraw! Made in the USA. Certified Vegan. Certified Cruelty Free. Ecocert COSMOS NATURAL. GMO Free. Certified Vegan by Vegan Society.

is currently available in three hues:


Models in order of appearance: @sevahna, @sabrinalasagna, @rebbitkah / Photography & Makeup by: @kyrstashae

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Customer Reviews

Based on 12 reviews

Brilliant color and moisturizing. I also love the smell and that it doesn’t seem to upset my stomach or cause sensitivity reactions. So happy to have found these guys!

Great texture, but color is not as pictured

I wish Hurraw would show photos of what the Plantcolors look like on models with a range of different skintones (at least 1 each of fair, light, medium, deep). I ordered this one thinking it would work for me based on what is shown on my computer screen, but the actual color gives my lips that "red wine stained" look and just is not flattering with my coloring. It does go on nicely and I found it doesn't dry out my lips. However, I'll have to pass on buying any more of these until I can see what they actually look like on different people.

Hold tight, pics are coming very soon! Bummer it didn't work for ya, but just email us and we'll gladly swap you out for another or a refund :)

Moisturizing and nontoxic

Love this vegetable pigmented, non drying lip color. Beautiful, rich magenta color, wears nicely and buildable coverage. Received as a free extra gift for ordering the #1 color and I really really appreciate this!! Will always be ordering here vs third party vendors.