PLANTCOLOR™ No1

planted in purpose.®

Welcome PLANTCOLOR™ ... 100% plants!

Bee free, Shea free, Soy free, Palm free.

70% Organic Ingredients.

Our new PLANTCOLOR™ extracts come from roots: beets, radishes and purple potatoes. We’ve talked about the beauty of anthocyanins and betalains in our lighter, tinted lip balms and we are happy to highlight them again in these non-toxic, 100% plant-extract based lip balms.

As you can imagine, the process to make extracts from plants is lengthy and precious...

Like the majority of our ingredients, these roots grew in the bright sun, soaked in the rain, were pollinated by insects, made it through a full growing season and then had lots-of-human-hands-on to complete their destiny. Within a day of harvest, the root juices are extracted sprayed onto a carrier medium (maltodextrin or acacia gum), dried and milled microfine. They get tested for purity and then shipped to us for blending into our (your) balms.

Darker than our popular tints with thicker stay-put-coverage.

100% PLANTCOLOR™ = no iron oxides (metal), carmine (cochineal insect) or FD&C/D&C synthetic dyes and lakes (petroleum).

Know that you are literally applying antioxidant rich root vegetables to your lips and you will sense their natural taste and smell. We’ve lightly scented them with cherry-orange-vanilla and we threw in a smidge of sweetness from organic stevia. The tartness comes from the citric acid used to preserve the pigments and of course, like all our balms these are loaded with organic cacao, coconut, and Montana grown organic safflower oil.