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Hurraw! PLANTCOLOR Lip Color

Welcome PLANTCOLOR™ ... 100% plant-based lip color!

Bee free, Shea free, Soy free, Palm free.

70% Certified Organic.

Ecocert COSMOS Certified - 100% Natural Origin.

Our new PLANTCOLOR™ pigments come from roots: beets, radishes and purple potatoes. We’ve talked about the beauty of anthocyanins and betalains in our lighter, tinted lip balms and we are so happy to highlight them again in these non-toxic, 100% plant-based lip colors. 

As you can imagine, the process to make pigments from plants is lengthy and precious...

Like the majority of our ingredients, these roots grew in the bright sun, soaked in the rain, were pollinated by insects, made it through a full growing season and then had lots-of-human-hands-on to complete their coloring destiny. Within a day of harvest, the root juices are extracted sprayed onto a carrier medium (maltodextrin or acacia gum), dried and milled microfine. They get tested for purity and then shipped to us for blending into our (your) balms.

Darker than our popular tints with thicker stay-put-coverage.

100% PLANTCOLOR™ = no iron oxides (metal), carmine (cochineal insect) or FD&C/D&C synthetic dyes and lakes (petroleum).

Know that you are literally applying root vegetables to your lips and you will sense their natural taste and smell. We’ve lightly scented them with cherry-orange-vanilla and we threw in a smidge of sweetness from organic stevia. The tartness comes from the citric acid used to preserve the pigments and of course, like all our balms these are loaded with organic cacao, coconut, and Montana grown organic safflower oil.

Hurraw! PLANTCOLOR Lip Color


made with organic, vegan, & raw ingredients.™

Ingredients (INCI): Carthamus tinctorius (safflower) seed oil*, Euphorbia cerifera (candelilla) wax, Cocos nucifera (coconut) oil*, Theobroma cacao (cacao) seed butter*, Ricinus communis (castor) seed oil*, Limnanthes alba (meadowfoam) seed oil, Maltodextrin, Raphanus sativus (radish) root extract, Citric acid, Flavor /Aroma, Tocopherol, Stevia rebaudiana*, Helianthus annuus (sunflower) seed oil*, Anise alcohol‡, Benzyl benzoate‡, Geraniol‡, Linalool‡ (‡composant naturel de aroma/natural component of aroma)

*certified organic ingredient  70% organic  14% wild grown  100% natural
Hurraw Balm is certified organic by the Montana Department of Agriculture (USDA Organic Regulations) and COSMOS Natural certified by Ecocert (EU Organic Certification Body). Hurraw Balm products are gluten free.

Hurraw! Made in the USA. Certified Vegan. Certified Cruelty Free. Ecocert COSMOS NATURAL. GMO Free. Certified Vegan by Vegan Society.

is currently available in three hues:


Models in order of appearance: @sabrinalasagna, @sevahna, @rebbitkah / Photography & Makeup by: @kyrstashae

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Customer Reviews

Based on 11 reviews

Beautiful color and super moisturizing!

Beautiful moisturizing color

I have the No. 1 color (red). I’m so glad I discovered Hurraw. It’s comfortable, moisturizing, & this one has the perfect amount of color. The cost makes it more than worth it!

Not great for dry lips

I wanted to love this soooo badly. The color payoff is great, and I absolutely love the concept, however, it’s just not working for me. I’ve tried it with regular Hurraw Balm (which I love, especially Vanilla and Chocolate flavors) under it, over it, and on its own. With the lip balm it lasts for a little while without getting funky (just over an hour or so), but no matter what I do, the color settles oddly into the lines on my lips. It’s beautiful on initial application, but after a couple hours with it on, I checked in the mirror, and what was happening on my lips was decidedly NOT pretty. It might work for people who don’t have dry/flaky lips and who don’t have deep lines on their actual lips, but it was a no for me.

Well shoot! Get in touch info @ and we'll get you a flavor you like better!!