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Hurraw! PLANTCOLOR Lip Color

Welcome PLANTCOLOR™ ... 100% plant-based lip color!

Bee free, Shea free, Soy free, Palm free.

70% Organic Ingredients.

Our new PLANTCOLOR™ pigments come from roots: beets, radishes and purple potatoes. We’ve talked about the beauty of anthocyanins and betalains in our lighter, tinted lip balms and we are so happy to highlight them again in these non-toxic, 100% plant-based lip colors. 

As you can imagine, the process to make pigments from plants is lengthy and precious...

Like the majority of our ingredients, these roots grew in the bright sun, soaked in the rain, were pollinated by insects, made it through a full growing season and then had lots-of-human-hands-on to complete their coloring destiny. Within a day of harvest, the root juices are extracted sprayed onto a carrier medium (maltodextrin or acacia gum), dried and milled microfine. They get tested for purity and then shipped to us for blending into our (your) balms.

Darker than our popular tints with thicker stay-put-coverage.

100% PLANTCOLOR™ = no iron oxides (metal), carmine (cochineal insect) or FD&C/D&C synthetic dyes and lakes (petroleum).

Know that you are literally applying root vegetables to your lips and you will sense their natural taste and smell. We’ve lightly scented them with cherry-orange-vanilla and we threw in a smidge of sweetness from organic stevia. The tartness comes from the citric acid used to preserve the pigments and of course, like all our balms these are loaded with organic cacao, coconut, and Montana grown organic safflower oil.

Hurraw! PLANTCOLOR Lip Color


made with organic, vegan, & raw ingredients.™

Ingredients (INCI): Carthamus tinctorius (safflower) seed oil*, Euphorbia cerifera (candelilla) wax, Cocos nucifera (coconut) oil*, Theobroma cacao (cacao) seed butter*, Ricinus communis (castor) seed oil*, Limnanthes alba (meadowfoam) seed oil, Maltodextrin, Beta vulgaris (beet) root extract, Citric acid, Ascorbic acid, Flavor/Aroma, Tocopherol, Stevia rebaudiana*, Helianthus annuus (sunflower) seed oil*, Anise alcohol‡, Benzyl benzoate‡, Geraniol‡, Linalool‡ (‡composant naturel de aroma/natural component of aroma)

*certified organic ingredient  70% organic  14% wild grown  100% natural
Hurraw Balm is certified organic by the Montana Department of Agriculture (USDA Organic Regulations) and COSMOS Natural certified by Ecocert (EU Organic Certification Body). Hurraw Balm products are gluten free.

Hurraw! Made in the USA. Certified Vegan. Certified Cruelty Free. Ecocert COSMOS NATURAL. GMO Free. Certified Vegan by Vegan Society.

is currently available in three hues:


Models in order of appearance: @rebbitkah, @sabrinalasagna, @sevahna / Photography & Makeup by: @kyrstashae

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Customer Reviews

Based on 9 reviews
Beautiful colors!

I don't wear make up but I love your products so I wanted to give these a try. I purchased No.1, 2 and 3 - The colors are BEAUTIFUL and it feels just like wearing one of your other balms (*maybe* slightly thicker feeling, but not much in my opinion). I tend to dislike lipstick for many reasons-chemicals, taste, smell, feel but these are smooth and delicious. Warning-it may wear off because you will want to lick your lips. It smells and tastes divine.
I purchased 2 and 3 at the same time; wearing them together is a great combination for my skin tone.
I was hesitant on No.1, fearing it may be a weird shade of red on me, but it arrived today and it's perfect!
The colors seem to blend in with my natural skin tone and make it just right. It gave me the impression that all 3 shades will work well with every skin tone.

OMG your thorough review made our day and we appreciate you and it! thnx!

Perfect everyday!

I have plantcolor in no 1 and no 3, and I have to say they are perfect! I pack them with me and apply to my lips, cheeks, and a bit on the crease of my eyelids for a fresh, pretty look. The colors are fully blendable but rich enough to add just enough color to my face in the right places.

I would love to see the collection expand, especially with rosy-brown tones and mauve-taupe tones too! :)

I have to say no 1 and no 3 are soft all-in-one products for me, and I'm addicted!

So glad you like them and thanks for the review ❤️


Super hidratante y el color espectacular